Fundraising & Community Engagement

Woodgreen Pets Charity

Wood Green charity Christmas campaign stand engaging local community with donation opportunities.
Animals charity
500 animals housed
UK based
Founded in 1924
Christmas campaign
Wood Green sign displayed in a high-traffic area to raise awareness and encourage donations.
Social media graphic for Wood Green fundraising campaign featuring a rescued dogs and donation call-to-action
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The charity wanted to maximise awareness, engagement, and donations during the highly competitive Christmas period. With limited marketing resources, low brand visibility in some communities, and a need to reach both local supporters and national audiences, the campaign had to feel heartfelt, human, and instantly relatable. The charity also needed a clear, cohesive message across multiple channels, from social and email to in-person activations, while creating meaningful supporter experiences that strengthened long-term engagement.

Heartwarming Wood Green campaign social post

Christmas is an emotionally resonant time for animal welfare, and this campaign leaned into storytelling that celebrated real animals and the people who care for them. As part of the in-house team, key campaign elements included:

Heartfelt storytelling: Sharing individual animal stories to inspire empathy and connection.

Community activations: Local events and engagement activities to build supporter relationships and encourage participation.

Cross-channel content: Coordinated messaging across social media, email, and on-site touchpoints for a unified brand experience.

Donation-focused design: Creative assets, calls-to-action, and landing pages optimised to encourage giving.

Seasonal amplification: Leveraging the Christmas period to create urgency and boost emotional resonance.

Every activity was designed to deepen supporter engagement, increase awareness, and drive donations while reinforcing Wood Green’s mission.

Social media campaign mockup featuring campaign animals
Wood Green display at the front of a local charity shop
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Local community awareness

Activations increased visibility and strengthened long-term supporter relationships.

Fundraising impact

Campaign drove a +3% year-on-year uplift in donations.

Brand consistency

Messaging stayed unified across social, digital, and offline channels.

Supporter experience

Content and events reinforced connection to the charity’s mission and values.
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