Build a brand that's remembered

Your brand is more than a logo or colour palette. It’s how your business is understood, remembered, and chosen.

Whether you’re refining an existing identity or building from scratch, we create brands with clear positioning, consistent messaging, and a presence that resonates across every touchpoint.

Start your brand journey
Branded business cards reflecting cohesive visual identity and messaging

Why your branding matters

‍Without a strong brand foundation, growth becomes harder than it needs to be. Messaging drifts, teams interpret the brand differently, and marketing struggles to achieve impact.
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Brand development aligns strategy, narrative, and identity into a single, coherent system so every touchpoint tells the same story and supports long-term growth.

Our approach to brand development

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Brand discovery

We develop brands from the inside out, starting with understanding your business, ambition, audience, and market context. This uncovers what truly differentiates you and how that difference should be expressed. Strategy sets the direction, narrative creates meaning, and identity brings it to life.
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Strategy and narrative

We craft a brand story that communicates who you are, what you stand for, and why your audience should care. This narrative guides every decision, campaign, and touchpoint.
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Your visual and verbal identity

From logos and colour palettes to typography and tone of voice, every element works as a single system, ensuring your brand is instantly recognisable, credible, and positioned as a leader in its space.
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Brand alignment

We provide practical guidelines, messaging frameworks, and tools so your teams know how to apply the brand correctly in marketing, growth initiatives, and day-to-day decision-making.
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What brand development delivers

This isn’t a surface refresh. We define your brand’s positioning, personality, and identity, then create the systems that keep it consistent as your business evolves. There’s enough structure to provide clarity and alignment, with flexibility to ensure your brand remains relevant as the business grows.

Shape a brand that lasts

We build brands designed to last years, not just campaigns.
If you’re ready to define how your brand shows up and stands apart, let’s talk.

Book a brand call

Why Floating Rock?

"Floating Rock helped us actually make sense of our brand. They didn’t just gives us a new look...they got us thinking differently and helped us figure out who we really are. Now our marketing feels like us. Would recommend Megan again and again."

Peter J
Head of Sales
Commercial B2C Business
Brands we’ve
worked alongside

Our services

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Marketing Strategy

Clear direction for sustainable growth.

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Growth Partnerships

Ongoing marketing support that evolves with you.

Ready to see the bigger picture?

You didn’t scroll all this way for nothing.

Book a strategy call