Before campaigns, content, or creative execution, you need clarity. Strategy turns marketing from noise into focused, measurable growth.
We design marketing strategies that connect your business goals, brand, audience, and channels into a clear framework. Teams know where to act, budgets are invested intentionally, and growth becomes purposeful, not reactive.
.png)
.png)
.png)
Discovery and audit
We get under the hood of your brand: your audience, positioning, competitors, and comms. This gives us the truth behind what’s working and what’s not.
Insight and direction
Using data, research, and behaviour insight, we uncover what motivates your audience and where the real opportunities lie.
Strategy creation
We build a tailored roadmap, from brand positioning and messaging to campaigns and channels, all with clear goals, actions and metrics.
Activation and measurement
Strategy doesn’t end with delivery. We stay hands-on through execution, optimisation, and ongoing decision-making to keep you on track.
Discovery and audit
We get under the hood of your brand: your audience, positioning, competitors, and comms. This gives us the truth behind what’s working and what’s not.
Insight and direction
Using data, research, and behaviour insight, we uncover what motivates your audience and where the real opportunities lie.
Strategy creation
We build a tailored roadmap, from brand positioning and messaging to campaigns and channels, all with clear goals, actions and metrics.
Activate and measure
Strategy doesn’t end with delivery. We stay hands-on through execution, optimisation, and ongoing decision-making to keep you on track.
.png)
Move beyond guesswork. Let’s design a strategy that drives measurable growth.
"Before working with Floating Rock, our marketing felt scattered and disorganised. Megan helped us get clear on what really matters for our business and built a strategy that actually drives growth. Now, marketing doesn't feel like just another point at the end of the agenda...it’s the engine that helps us reach our goals."
.png)
