See your brand clearly

Our Brand & Marketing Audit strips back the noise to reveal what’s really driving performance, what’s holding you back, and where the next stage of growth lies.

Get clarity on what’s holding you back
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Many brands can sense something isn’t quite working, but can’t pinpoint why. Our audit removes the guesswork, taking a clear, objective look across your brand, communications, and activity to uncover what’s helping you grow, and what’s quietly limiting progress.

This isn’t a surface-level review. It’s a strategic foundation for sharper decisions, stronger campaigns, and meaningful momentum.

Know exactly where your brand stands
Understand your market position and competitive advantage.
Identify gaps in messaging, channels, and experience.
Turn insight into focused, actionable direction.
Prioritise time, budget, and effort for maximum impact.

What our Brand & Marketing Audit delivers

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Discovery & Context
Understanding the full picture

We immerse ourselves in your business to understand the commercial, cultural, and creative context behind your brand. This includes your positioning, purpose, and values, your business goals and growth ambitions, and how marketing currently supports them. We also look at internal alignment, how teams, processes, and priorities work together in practice.
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Brand & Audience Insight
‍How your brand is really experienced

We assess how your brand shows up, and how it’s actually perceived by the people you want to reach. This covers your messaging, tone of voice, and visual identity, as well as consistency across channels and touchpoints. We dig into audience behaviour, motivations, and decision drivers, identifying where expectations and experience don’t quite align.
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Channel, Campaign & Performance Review
‍What’s working, and why

Rather than focusing on surface-level metrics, we look at how people move through your funnel, where engagement builds or drops off, and what’s influencing real decision-making. This includes digital, social, paid, owned, and offline activity, as well as the effectiveness of campaigns, content, and messaging.

The goal isn’t more reporting. It’s clearer insight into what’s driving outcomes, what’s wasting effort, and where performance can be improved with intention.
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Market & Competitor Context
‍Where you sit in the landscape

We place your brand within its wider market to understand how you compare, where you stand out, and where opportunity exists. This includes competitor positioning and messaging, category norms and expectations, emerging trends, and areas of white space. The result is a clearer view of where to push, refine, or rethink.
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Insight & Strategic Diagnosis
‍Connecting the dots

This is where everything comes together. By combining brand, audience, performance, and market insight, we identify what’s supporting growth, what’s holding it back, and where to focus next. Guesswork is replaced with clarity.
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Recommendations & Roadmap
‍A clear path forward

You’ll receive a prioritised roadmap that turns insight into direction. Whether the next step is refining your brand, sharpening your strategy, or optimising campaigns, every recommendation is intentional, actionable, and aligned to growth.

We walk you through the findings, answer questions, and align on what matters most, so you know exactly what to do next, and why.

Get clarity on your brand and marketing

Stop guessing and start knowing. Our audit uncovers what’s holding you back, highlights your biggest opportunities, and gives you a practical, prioritised roadmap for smarter strategy, stronger campaigns, and measurable growth.

Book your Brand & Marketing Audit

Why Floating Rock?

“Floating Rock helped us see our brand more clearly. The audit didn’t just redesign things...they challenged our thinking and our positioning. They helped us build a brand that finally matched where the business was heading. Since then, our brand and general marketing team feels more confident, and we're making better decisions...quicker.”

Lois S
Managing Director
Non-profit
Brands we’ve
worked alongside

Our services

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Marketing Strategy

Clear direction for sustainable growth.

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Monthly Partnerships

Ongoing marketing support that evolves with you.

Ready to see the bigger picture?

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