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Just Filters provides professional grease filter cleaning services for commercial kitchens across the UK, helping reduce fire risk, maintain compliance, and improve air quality.
Despite offering an essential service, the business faced several challenges:
Limited digital visibility: Potential customers struggled to find Just Filters online, reducing inbound leads.
Inconsistent lead generation: Marketing efforts weren’t targeting high-intent commercial clients effectively.
Fragmented operational data: Disconnected internal systems made scheduling, routing, and reporting inefficient, limiting scalability.
Need for measurable growth: The company wanted marketing that would drive clear, quantifiable results while staying professional and relevant to B2B audiences.
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Our strategy focused on building visibility, generating high-quality leads, and optimising operations to scale effectively:
Digital strategy & SEO: Optimised website and content to clearly communicate services and improve search performance.
Targeted advertising: Ran campaigns aimed at high-intent commercial kitchen clients to drive inbound enquiries.
Social engagement: Leveraged LinkedIn and industry channels to build brand authority and awareness.
Operational optimisation: Streamlined internal data systems to improve scheduling, routing, and reporting for service rounds.
The campaign combined marketing, digital tools, and operational improvements to deliver measurable growth while maintaining clear, professional communication for a B2B audience.